Margot Wallström, EU Commissioner for Institutional Relations & Communication, started a blog at the beginning of the year. She is the first EU Commissioner to do so.
I plan to keep my hand in in the area of political communications, in which I worked until recently (as a media relations officer at the Irish National Forum on Europe) in part by watching how this blog develops.
Here are some quick comments.
Commissioner Wallström is, I don't doubt, writing the text of her blog, which is appearing once a week. But I wonder whether she is inputting it i.e. whether, when she goes 'Save', it is instantly posted or whether it is first sent to someone else who posts it. I suspect the latter.
If it is the latter, this is a problem. Part of blogging is the experience of closeness to possible readers, especially to other bloggers. You write on a keyboard, save 'As Published' and people can, thanks to RSS, be instantly alerted, read what you've written and can reply straight away, either directly to you or by posting elsewhere. Wherever they post, thanks to TrackBack, you can immediately see their replies.
So, there is something quite intimate about blogging as a form of communication. There is something direct and unconstrained about it. It is not possible to experience this ie. to really blog until replies come in and you then reply, on your blog, to at least one of them. Blogging has something of a conversation in public about it. More than two people can take part in the conversation but it take at least two to blog, as it does to converse.
A blog is a dialogue, and like Plato's dialogues, it is in public.
Commissioner Wallström has not so far replied on her blog to any of the comments that have been posted. She is clearly emailing some replies but that is not to blog, emailing being typically one-to-one, in private.
A good number of comments on the blogs are being posted but there is a moderator deciding which ones are suitable for publication. The moderator is intervening in the comment section so there is a dialogue in public of sorts going on ... but this is supposed to be the Commissioner's blog!