I have an interview in the morning with an Ian Williams at financial P.R. company Lansons Communications. I wrote to Dan a little earlier.
Dan,
hello. Hope all is well.
I haven't been making much headway in the job search, so I am heading
into financial P.R.-land.
First up, Lansons Communications, in the morning. I haven't asked whether
there is a job on the table but I don't think they would be calling me
in unless they are hiring.
I've done enough preparation: I had lunch with Marc Pops [our friend Marc Popiolek] last week.
Two questions, though.
1) I want to convey that I have a down-to-earth side. What, in your view,
is the most obvious and basic thing that most London PR people make a
mess of all the time?
2) Lansons is a good firm, Marc tells me. Do you happen to know how good?
C
God knows where Dan was but my guess would be with Sam somewhere half-way up the slope in Hong Kong (Is it called midtown? No, that is New York. I can't remember what it's called.). Luckily, however, he was on his Blackberry so I got an immediate response.
Hi Conor, good luck with the interview. I don't know much about
Lansons except that they are a niche firm with expertise in financial
services clients (I think!). As to your other question, it always
surprises me how PR people will ring journos to talk about
clients or to respond to breaking news without having briefed themselves properly. So you often end up with "I don't know" or "I'll have to call you
back". To me that is a very basic failing!
A close second in the annoyance stakes is when they ring up to sell a
story without having checked whether it might be relevant to the journo they are calling.
Best, Dan
These are useful things to know, and should do the trick in the morning. Maria! (Is 'maria' - with the emphasis on the last 'a' and meaning 'I'm only joking' - Hibernian English? Martha - my late sister - used to use it a lot. Or is it North Cork? It could be in Shakespeare, for all I know.).